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Ties to Tattoos: Turning Generational Differences into a Competitive Advantage

Ties to Tattoos by Sherri Elliott-Yeary

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For the first time in history, the American workforce is comprised of four distinct generations: Traditionalists, Boomers, Xers, and Millennials. Additionally, today’s workforce brings with it a new set of challenges and opportunities, including the looming labor shortage, sagging productivity, knowledge transfer, the language barrier, and stereotypes. Ties to Tattoos offers innovative ways to:


  • Recruit

  • Reward

  • Manage

  • Motivate

  • Train

  • Retain


…all within a generationally diverse workplace.


Understanding generational issues is one of the best new tools for resolving conflicts and boosting productivity. 


Ties to Tattoos provides keys for understanding these issues and strategies to leverage multi-generational differences in ways that make companies stronger. The creative generational strategies described throughout the book provide companies with the tools to gain the competitive advantage to attract, retain and motivate the workforce of the future. 

All profits from Sherri's books are donated to local charities.

What Readers Say About Ties to Tattoos:


George Killebrew, Senior Vice President of Corporate Sponsorships

Dallas Mavericks

"Ties to Tattoos provides thought-provoking realities you need to consider.  It affords actionable ideas on how to gain better understanding of what drives today's workforce to deliver exceptional results."


Jennifer Kaneshiro, PHR, Chief Human  Resource Officer

Chickasaw Nation, Division of Commerce

"For the first time in history, four generations are sitting side by side in the workplace.  Ties to Tattoos is a must read, not just for HR Professionals but anyone who manages people."


Sandra Yancey, Founder and CEO

eWomenNetwork, Inc.

"Working out potential conflicts between the values and priorities of four generations in the work force is not enough.  Sherri Elliott-Yeary recognizes the more complex issue of capitalizing on the talents of all to create a blended competitive advantage."

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